human-centric experiences and organizational change
Partner with us to achieve your people and business objectives through experiences that unlock human potential and foster connection, energy and belonging
Change & Visual Storytelling
...from where you are to where you aspire to be
Lead change and realize your strategy
Innovative solutions that inspire your people to advance your most important business goals
Invent a compelling brand identity
Words, images and symbols matter - let's design the right ones for you
Teams & Leadership
... foster inclusive leaders and effective teams
Build and nourish effective teams
Address head-on today’s challenges on individuals and teams by fostering an employee experience where each team member feels supported and collegiality drives results
Develop authentic, empathetic leaders
Empower leaders to show up, connect, inspire and communicate with impact
Culture & Belonging
... connect, belong and deliver an outstanding employee experience
Foster a diverse, equitable and inclusive workplace
Support a culture that proactively values equal representation, opportunity and employee well-being
Evolve your culture
Foster and reinforce the right individual and collective behaviors
Experience Design
…bridge employee experience to customer experience
Design with purpose
Create meaningful experiences that align with your business goals and drive growth
Build with insight
Execute solutions with deep community understanding and consumer focus
FosterWe exists to reimagine the individual and team experience of change initiatives by focusing on fostering human connection and belonging
These are foundational elements necessary to spark behavior and organizational culture change
We are a team of experienced professionals, coaches, consultants, storytellers and authentic change makers partnering with our clients to advance their strategic business and people objectives
Marcos Goldstein
Founder & Principal Change Maker
With over 12 years of consulting experience in the areas of people strategy, change management, communications, leadership, culture and team effectiveness, Marcos strives to help individuals and teams feel empowered, connected and fulfilled at work.
Marcos founded FosterWe to lead change in a holistic, creative and deeply people-centric way.
He lives in Portland Oregon with his dog Gouda who is featured heavily in all the stories we tell.
Kat Alquero Haineault
Principal, Program Management and Strategic Execution
Kat has 15+ years of experience leading transformation projects, strategic planning, program management and governance, stakeholder management, and human-centered design. She is an action-oriented and results-driven leader with a knack for simplifying complex problems and articulating impact across stakeholder groups.
She lives with her husband and baby boy in Honolulu, where she grew up surrounded by extended family and a close-knit community.
Serena Foong
Principal, Customer Experience
Serena Foong is a passionate human experience leader with over 20 years in the health industry. She uses human-centered design to enhance strategic planning, customer experience, product development, and business processes. Serena is committed to evolving healthcare experiences that respect individuality and cultural backgrounds.
She lives in Los Angeles, where she enjoys spending time with her family, friends, and actively volunteers in the community.
Katarina Jones
Leadership Development & Coaching Director
Katarina brings over a decade of experience developing leaders and effective teams; From launching startups in the UK to coaching leaders at companies like Sony, Square, Reddit and Twitch in Silicon Valley. Her superpower is bringing out the best in your people to increase productivity, improve morale and foster an organizational culture that takes your business to the next level.
She lives in the Bay Area with her husband, daughter, and two cats, and spends as much time as possible exploring the outdoors.
Tiffany Perry
Organizational Strategy, DEIB and Culture
Tiffany has 17+ years of experience in org design, diversity, equity & inclusion, change management and employment law. Tiffany practiced employment law for several years before transitioning into organizational effectiveness consulting. Her industry experience spans pharmaceutical, biotech, healthcare, retail and public sector.
She is a curious and strategic thinker. Tiffany lives in Los Angeles with her husband and daughter.
Nilanthi Sangarabalan
Change Management and Communications
With over 12 years of experience, Nilanthi is a seasoned change management professional with a proven track record of driving impactful transformations. She specializes in strategic communication and stakeholder engagement, building consensus and mitigating risks.
Nilanthi's unique value lies in her ability to connect deeply with people, fostering trust and collaboration. She is passionate about empowering individuals and teams to embrace change.
When not working, Nilanthi enjoys being part of community theater, volunteering, and staying active.
Delivery Team
Creative Team
Julio Centeno
Creative Director
Edma González
Lead Graphic Designer
Jesus López
Front-End Developer
Blanca Medina
Lead Illustrator
You made it! If you’ve gotten this far, you’re probably already pretty savvy about how to get in touch. No need for fancy forms or buttons—just reach out in your favorite way. We’ll be waiting on the other side!