human-centric experiences and organizational change

Partner with us to achieve your people and business objectives through experiences that unlock human potential and foster connection, energy and belonging

Change & Visual Storytelling

...from where you are to where you aspire to be

Lead change and realize your strategy

Innovative solutions that inspire your people to advance your most important business goals

Invent a compelling brand identity

Words, images and symbols matter - let's design the right ones for you

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Teams & Leadership

... foster inclusive leaders and effective teams

Build and nourish effective teams

Address head-on today’s challenges on individuals and teams by fostering an employee experience where each team member feels supported and collegiality drives results

Develop authentic, empathetic leaders

Empower leaders to show up, connect, inspire and communicate with impact

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Culture & Belonging

... connect, belong and deliver an outstanding employee experience

Foster a diverse, equitable and inclusive workplace

Support a culture that proactively values equal representation, opportunity and employee well-being

Evolve your culture

Foster and reinforce the right individual and collective behaviors

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Experience Design

…bridge employee experience to customer experience

Design with purpose

Create meaningful experiences that align with your business goals and drive growth

Build with insight

Execute solutions with deep community understanding and consumer focus

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FosterWe exists to reimagine the individual and team experience of change initiatives by focusing on fostering human connection and belonging

These are foundational elements necessary to spark behavior and organizational culture change

We are a team of experienced professionals, coaches, consultants, storytellers and authentic change makers partnering with our clients to advance their strategic business and people objectives

Marcos Goldstein

Founder & Principal Change Maker

With over 12 years of consulting experience in the areas of people strategy, change management, communications, leadership, culture and team effectiveness, Marcos strives to help individuals and teams feel empowered, connected and fulfilled at work.

Marcos founded FosterWe to lead change in a holistic, creative and deeply people-centric way.

He lives in Portland Oregon with his dog Gouda who is featured heavily in all the stories we tell.

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Kat Alquero Haineault

Principal, Program Management and Strategic Execution

Kat has 15+ years of experience leading transformation projects, strategic planning, program management and governance, stakeholder management, and human-centered design. She is an action-oriented and results-driven leader with a knack for simplifying complex problems and articulating impact across stakeholder groups.

She lives with her husband and baby boy in Honolulu, where she grew up surrounded by extended family and a close-knit community.

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Serena Foong

Principal, Customer Experience

Serena Foong is a passionate human experience leader with over 20 years in the health industry. She uses human-centered design to enhance strategic planning, customer experience, product development, and business processes. Serena is committed to evolving healthcare experiences that respect individuality and cultural backgrounds.

She lives in Los Angeles, where she enjoys spending time with her family, friends, and actively volunteers in the community.

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Katarina Jones

Leadership Development & Coaching Director

Katarina brings over a decade of experience developing leaders and effective teams; From launching startups in the UK to coaching leaders at companies like Sony, Square, Reddit and Twitch in Silicon Valley. Her superpower is bringing out the best in your people to increase productivity, improve morale and foster an organizational culture that takes your business to the next level.

She lives in the Bay Area with her husband, daughter, and two cats, and spends as much time as possible exploring the outdoors.

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Tiffany Perry

Organizational Strategy, DEIB and Culture

Tiffany has 17+ years of experience in org design, diversity, equity & inclusion, change management and employment law. Tiffany practiced employment law for several years before transitioning into organizational effectiveness consulting. Her industry experience spans pharmaceutical, biotech, healthcare, retail and public sector.

She is a curious and strategic thinker. Tiffany lives in Los Angeles with her husband and daughter.

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Nilanthi Sangarabalan

Change Management and Communications

With over 12 years of experience, Nilanthi is a seasoned change management professional with a proven track record of driving impactful transformations. She specializes in strategic communication and stakeholder engagement, building consensus and mitigating risks.
Nilanthi's unique value lies in her ability to connect deeply with people, fostering trust and collaboration. She is passionate about empowering individuals and teams to embrace change.

When not working, Nilanthi enjoys being part of community theater, volunteering, and staying active.

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Delivery Team

Creative Team

Julio Centeno

Creative Director

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Edma González

Lead Graphic Designer

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Jesus López

Front-End Developer

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Blanca Medina

Lead Illustrator

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FosterWe partners with a network of exceptional and experienced consultants, changemakers, storytellers and coaches to achieve outstanding business outcomes with our clients

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