Leading authentic, human-centric organizational change

What We Do

1. Change & Visual Storytelling

From where you are to where you aspire to be

Branding & Strategy

2. Teams & Leadership

Foster inclusive leaders and effective teams

Teams & Leadership

Entry point Build and Nourish effective teams

Address head on today's challenges on individuals and teams by building the right employee experience where each team member is supported and collegiality drives results

  • Design and support your governance and collaboration structures
  • Assess team strengths and challenges
  • Set in motion project team effectiveness improvement programs

Entry point Develop authentic, empathetic leaders

Enable leaders to show up, connect, communicate with empathy and inspire belonging

  • Develop your leadership brand and supporting communication strategies
  • Provide leadership training & coaching
  • Craft and monitor leadership action plans to initiate and sustain momentum

3. Culture & Belonging

Connect, belong and deliver an outstanding employee experience

Culture & Belonging

Entry point Evolve your culture

Foster and reinforce the right individual and collective behaviors

  • Identify ingrained patterns of thinking and behaving that support or hinder your goals
  • Develop employee personas and journey maps to inform and anchor your strategy
  • Create culture mobilization plans to harness the things you already do well in order to tackle the areas that challenge you

Entry point Foster a diverse, equitable and inclusive workplace

Support a culture that proactively values equal representation, opportunity and employee well-being

  • Uncover and understand the nuances of who you are and where you are starting your DEI journey from
  • Develop a DEI strategic vision, goals and the roadmap to get you there
  • Provide broad and specific DEI training (Influential history, implicit bias, microaggressions, cultural intelligence, identity and intersectionality, etc.)
  • Monitor your progress with a data-driven approach towards realistic milestones

About Us

FosterWe exists to reimagine the individual and team experience of change initiatives...

... by focusing on fostering human connection and belonging. These are foundational elements necessary to spark behavior and organizational culture change.

We are a team of experienced professionals, coaches, consultants, storytellers and authentic change makers partnering with our clients to advance their strategic business and people objectives.

Delivery team

Marcos Goldstein Marcos Goldstein
x With over 12 years of consulting experience in the areas of people strategy, change management, communications, leadership, culture and team effectiveness, Marcos strives to help individuals and teams feel empowered, connected and fulfilled at work.

Marcos founded FosterWe to lead change in a holistic, creative and deeply people-centric way.

He lives in Portland Oregon with his dog Gouda who is featured heavily in all the stories we tell.

Marcos Goldstein

Founder & Principal
Change Maker

Katarina Jones Katarina Jones
x Katarina brings over a decade of experience developing leaders and effective teams; From launching startups in the UK to coaching leaders at companies like Sony, Square, Reddit and Twitch in Silicon Valley. Her superpower is bringing out the best in your people to increase productivity, improve morale and foster an organizational culture that takes your business to the next level.

She lives in the Bay Area with her husband, daughter, and two cats, and spends as much time as possible exploring the outdoors.

Katarina Jones

Leadership Development &
Coaching Director

Julio Centeno Julio Centeno
x Julio has over a decade of experience as a front-end designer and developer. While his formal education is in engineering, his passion is in video game design and development which comes in very handy in his role at FosterWe.

He is unflappable and consistent in pushing the creative team to bring the best of themselves to every experience we create.

He lives in Málaga, Spain, drinking coffee and bringing to life seemingly impossible ideas.

Julio Centeno

Creative Director

Tifanny Tifanny
x Tiffany has 17+ years of experience in org design, diversity, equity & inclusion, change management and employment law. Tiffany practiced employment law for several years before transitioning into organizational effectiveness consulting. Her industry experience spans pharmaceutical, biotech, healthcare, retail and public sector.

She is a curious and strategic thinker. Tiffany lives in Los Angeles with her husband and daughter.

Tiffany Perry

Organizational Strategy, DEIB and Culture

kat-alquero kat-alquero
x Kat has 15+ years of experience leading transformation projects, strategic planning, program management and governance, stakeholder management, and human-centered design. She is an action-oriented and results-driven leader with a knack for simplifying complex problems and articulating impact across stakeholder groups.

She lives with her husband and baby boy in Honolulu, where she grew up surrounded by extended family and a close-knit community.

Kat Alquero Haineault

Program Management and Strategic Execution

kat-alquero kat-alquero
x Delaney has over 10 years of experience partnering with high-growth technology startups to achieve their most important objectives. With experience in product management, go-to-market strategy, impact measurement, and stakeholder engagement, Delaney is passionate about equipping founders and teams with the tools needed to create impact at scale.

She lives in Washington with her partner and their rescued goats, pony, donkey, and city-turned-farm dog, Baloo.

Delaney Allan

Product Strategy & Growth

FosterWe collaborates with an incredibly talented group of professionals to deliver unique solutions tailored to each individual client's needs

Creative Team

Marcos Goldstein Marcos Goldstein

Edma González

Lead Graphic Designer

Katarina Jones Katarina Jones

Jesus López

Front-End Developer

Julio Centeno Julio Centeno

Blanca Medina

Lead Illustrator

FosterWe partners with a network of exceptional and experienced consultants, changemakers, storytellers and coaches to achieve outstanding business outcomes with our clients.

What we live by

Entry point Integrity

We are uncompromisingly authentic and bring our whole selves to each and every interaction

Entry point Empathy

We seek to understand. Because your strategic and human drivers are what matters to us

Entry point Service

Our clients, our community and the planet come first

Entry point Results

Everything we do is in practical pursuit of your people and business objectives. Moving your needle is foundational

Let's Talk

FosterWe is here to help you strategize, plan and execute human-centric organizational change and effectiveness initiatives. Get in touch with us and let's discover how we can partner to create differentiated experiences for your leaders and team members